10 Years Later, Our Best Keeps Getting Better

We're celebrating a decade of brilliance 1 that shows no sign of stopping. LG OLED's iconic self-lit pixels shine brighter than before. 2

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Beauty Powered by Intelligence

The OLED evo C-series is powered by the 9 AI Processor Gen6-made exclusively for LG OLED-for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms. 2 AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.

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The Way It's Meant to Be Seen

Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume. 6 And with 100% Color Fidelity, everything you see on screen matches what was originally shot for a more accurate viewing experience. 5

See and Hear the Ultimate in Home Theater

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos® 3 for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

Smart TV, Simplified

Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content including fitness, sports, entertainment and more. 4 With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

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Streaming Starts Here (300+ Free LG Channels)

Instant access to over 300+ free LG channels 8 with everything from comedy to movies to sports.

Up Your Game

Make it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.

Console-Like Cloud Gaming

With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play. 7 Rediscover games you love, and find new favorites straight from your television.

Sleeker than Ever

The LG OLED evo C3 blends into the background with an almost invisible bezel for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED evo C3 into your space.

Meet the Perfect Match

Designed specifically to work with the LG OLED evo C-series and the SC9 sound bar, the LG OLED Synergy Bracket can be used as a TV stand or mounted with your LG OLED evo C3 on the wall. Level up to the most immersive listening experience with IMAX ENHANCED® and triple up-firing height channels with Dolby Atmos®. 3

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Movie Theater Sound at Home with Dolby Atmos®

Surround yourself with audio that moves you with Dolby Atmos®, 3 a revolutionary spatial sound technology for an extraordinarily immersive experience.

Immersion with AI Sound

Lose yourself in the action as our 9 AI Processor Gen6 up-mixes 2-channel audio into virtual 9.1.2 channel sound for a cinema-like experience every time. Upgrade your listening experience even further by pairing your TV with an LG sound bar. 9

10 Years Later, Our Best Keeps Getting Better We're celebrating a decade of brilliance 1 that shows no sign of stopping. LG OLED's iconic self-lit pixels shine brighter than before. 2

Beauty Powered by Intelligence The OLED evo C-series is powered by the 9 AI Processor Gen6-made exclusively for LG OLED-for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms. 2 AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.

The Way It's Meant to Be Seen Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume. 6 And with 100% Color Fidelity, everything you see on screen matches what was originally shot for a more accurate viewing experience. 5

See and Hear the Ultimate in Home Theater Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos® 3 for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

Smart TV, Simplified Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content including fitness, sports, entertainment and more. 4 With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

Streaming Starts Here (300+ Free LG Channels) Instant access to over 300+ free LG channels 8 with everything from comedy to movies to sports.

Up Your Game Make it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.

Console-Like Cloud Gaming With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play. 7 Rediscover games you love, and find new favorites straight from your television.

Sleeker than Ever The LG OLED evo C3 blends into the background with an almost invisible bezel for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED evo C3 into your space.

Meet the Perfect Match Designed specifically to work with the LG OLED evo C-series and the SC9 sound bar, the LG OLED Synergy Bracket can be used as a TV stand or mounted with your LG OLED evo C3 on the wall. Level up to the most immersive listening experience with IMAX ENHANCED® and triple up-firing height channels with Dolby Atmos®. 3

Movie Theater Sound at Home with Dolby Atmos® Surround yourself with audio that moves you with Dolby Atmos®, 3 a revolutionary spatial sound technology for an extraordinarily immersive experience.

Immersion with AI Sound Lose yourself in the action as our 9 AI Processor Gen6 up-mixes 2-channel audio into virtual 9.1.2 channel sound for a cinema-like experience every time. Upgrade your listening experience even further by pairing your TV with an LG sound bar. 9

Features

Brighter picture powered by Brightness Booster
Additional screen sizes perfect for gaming
GeForce Now cloud gaming + easy-access gaming controls
Cinematic picture and sound with Dolby Atmos® & Vision®
Updated smart TV interface with Hands-Free Voice Recognition

ACCESSORIES INCLUDED
E-Manual	Yes
Power Cable	Yes
Quick Start Guide	Yes
Remote	Yes
Remote Control Battery	Yes
AI TV (ARTIFICIAL INTELLIGENCE)
Amazon Alexa Compatible	Yes
Apple	Yes
Content Partners	Apple TV, Disney+, HBO Max, Hulu, iHeartRadio, Netflix, Paramount+, Peacock, Prime Video, Spotify, Youtube TV
Full Web Browser	Yes
Google Home Compatible	Yes
Hands-free Voice Control	Yes
Home Dashboard	Yes
Intelligent Voice Recognition	Yes
LG Channels	Yes
LG ThinQ® AI	Yes
Magic Remote Control	Built-In
Operating System	webOS 23
Sports Alert	Yes
Who.Where.What?	Yes
AUDIO
AI Sound Pro / AI Sound	AI Sound Pro (Virtual 9.1.2 Up-mix)
Audio Codec	AAC, AC3 (Dolby Digital), AC4, apt-X (refer to manual), EAC3, HE-AAC, MP2, MP3, PCM, WMA
Bluetooth Surround Ready	Yes
Dolby Atmos	Yes
DTS Decoder	Yes
LG Sound Sync	Yes
Speaker Direction	Down Firing
Speaker System	2.2 Channel
WiSA Ready	Yes
CONNECTIVITY
Bluetooth® Support	Yes (v 5.0)
Ethernet Input	1ea
HDMI Audio Return Channel (ARC)	eARC (HDMI 2)
HDMI Input	4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (4 port))
HDMI-CEC (Simplink)	Yes
IP Control	Yes
RF Connection Input (Antenna/Cable)	1ea
RS-232C Input (Mini Jack)	Yes
Smart Phone Connectivity	Yes
TV Tuner	ATSC, Clear QAM
USB Ports (v 2.0)	3ea (v 2.0)
DIMENSIONS/WEIGHTS
TV Weight without Stand	51.8 lbs
Packaging Dimensions (WxHxD)	76.3" x 44.5" x 9"
Packaging Weight	85.5 lbs
Stand Width	20.5"
TV Dimensions with Stand (WxHxD)	67.4" x 40.7" x 10.5"
TV Dimensions without Stand (WxHxD)	67.4" x 38.7" x 1.9"
TV Weight with Stand	59.7 lbs
VESA Mounting (W x H)	300 x 200
GAMING
ALLM (Auto Low Latency Mode)	Yes
Cloud Gaming	Nvidia GeForce Now, Utomik
FreeSync™	Yes
Game Optimizer	Yes
G-SYNC Compatible	Yes
HGiG	Yes
Response Time	< 0.1 ms
VRR (Variable Refresh Rate)	Yes
PICTURE (PANEL)
Display Resolution	4K Ultra HD (3,840 x 2,160)
Display Type	4K OLED
Perfect Black	Yes
PICTURE (PROCESSING)
AI Picture	AI Picture Pro
HDR (High Dynamic Range)	Dolby Vision / HDR10 / HLG
Motion	OLED Motion
Picture Processor	9 AI Processor Gen6
Upscaling	AI Super Upscaling 4K
POWER
Annual Power Consumption	258 W
Power Consumption	140 W
Power Supply (Voltage, Hz)	AC 120V, 50/60 Hz
Standby Power Consumption	Under 0.5W
WARRANTY
Limited Warranty	1 Year Parts & Labor
UPC	195174050231

Quick Specs

Appearance
Type: OLED TV
Dimensions
Width: 67.4"
Height: 40.7"
Depth: 10.5"
Features
Energy Star Rated: No
Size
Screen Size: 77"
WiFi Connected: No

Specifications Sheet

Energy Guide

Owner's Manual English 3,001K 04/01/2023

Quick Setup Guide English,Spanish 15,285K 03/18/2023

Additional Link TV Rear View 07/20/2023

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* Documents require Adobe Reader.

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Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.8 out of 5

96% of reviewers recommend this product.

BTOHP 9/18/2023

Originally posted on lg.com

Yes, I recommend this product

Best TV ever have

oled77c3pau 9/16/2023

I bought the LG OLED77C3PAU a few weeks ago and I am absolutely blown away by it. The picture quality is simply amazing. The colors are so vibrant and lifelike and the blacks are so deep and inky. Ive never seen anything like it. The TV also has a very wide viewing angle so you can enjoy the picture quality from anywhere in the room. And the sound quality is also excellent with full rich sound that fills the room. Overall I am extremely happy with the LG OLED77C3PAU. It is the best TV I have ever owned.
Originally posted on lg.com

Yes, I recommend this product

Incentivized Review

Awesome Large Screen TV

Richc12 9/13/2023

I bought this tv after many reviews best decision made.
Originally posted on lg.com

Yes, I recommend this product

Incentivized Review

The best TV I have ever owned

oled77c3pau 9/6/2023

I recently purchased the OLED77C3 TV and I am absolutely blown away by the picture quality. The blacks are perfect the colors are vibrant and the contrast ratio is infinite. I have never seen a TV that looks so good especially in HDR content. I am also impressed with the gaming performance of the OLED77C3. The input lag is very low and the TV supports all of the latest gaming features such as 4K120Hz and VRR. I have been playing a lot of PS5 games on the TV and it has been an amazing experience. The OLED77C3 is also a very slim and stylish TV. It looks great in my living room and it is very easy to set up. Overall I am very happy with the OLED77C3 TV. It is the best TV I have ever owned and I highly recommend it to anyone looking for a high-end TV with excellent picture quality and gaming performance.
Originally posted on lg.com

Yes, I recommend this product

Incentivized Review

Great tv.

Bensasi 8/28/2023

I had it for less than a month but wow. Simply the best tv I had. The colors the sharpness the sound its amazing.
Originally posted on lg.com

Yes, I recommend this product

TA the Gresat 8/24/2023

I bought it 3 weeks an what a picture
Originally posted on lg.com

Yes, I recommend this product

Incentivized Review

Not good so far

Vilo63 8/23/2023

Unfortunately not good....the TV suddenly showed a darken area on the top just couple of weeks of use....here waiting to be replaced by Best Buy. I paid separately for it to be installed sin ce it is a big TV...and hoping Best Buy not only drops it and not installed it to the wall.
Originally posted on lg.com

No, I do not recommend this product

Excellent OLED TV

KBEE801 8/21/2023

This TV is awesome Super thin and lightweight. Picture quality is excellent when watching HDR+ or Dolby Vision content. Watching Netflix is so enjoyable in Filmmaker Mode. Speakers are okay but definitely requires a sub to bring out the base and audibles. Screen brightness is fine. My TV is in the basement so sunlight really isnt an issue. If it were any brighter it might cause eye strain. Contrast is amazing with pitch blacks and no blooming. The WebOS works fine with the included remote. The software is very responsive so theres no issues there. Simply put its an amazing OLED TV and the price is within reason for the quality of the item.
Originally posted on lg.com

Yes, I recommend this product

Great Picture

GregoryKx 8/10/2023

TV has a great picture even in a well lighted room.
Originally posted on lg.com

Yes, I recommend this product

77 inch lg c3

TimGo 8/3/2023

I bought it during prime days for a $100 more than the c2 and received it last week. Setup was pretty easy coming from lg cx. The picture is amazing while barely calibrated. Really happy with the purchase
Originally posted on lg.com

Yes, I recommend this product

Quality Packaging and Set-up

H2Fisu 7/31/2023

The LG C3 77 surpassed every one of my expectations. I waited a few years before buying a large 75+ plus TV. I waited for a picture crispness.contrast and color separation that wowed me. I was first surprised by the packaging. I am a 65 year old male. When the 6 4 long box was delivered. I was intimidated by the overall size. Having set up a few flat screens I opted for self installation. When.the box arrived.the box looked gigantic. For the moment I thought I wished.I purchased installation upon purchase. Like man does I started to unpack it without reading the instructions. It was packed very well nothing protected from damaged unless dropped or layed flat. The Styrofoam protecting the TV was sectionally disassembled leaving the TV upright in.yet another styro tray. My wife and I with a bit of maneuvering were able to attach the stand placing it on a table Set up was a little tricky. I needed LG chat assistance downloading and accepting acknowledgements before launching the TV. Picture quality is the I seen
Originally posted on lg.com

Yes, I recommend this product

Incentivized Review

Ted Zambrano 7/12/2023

Its a pleasure to cuddle and watch excellent visual and sound quality
Originally posted on lg.com

Yes, I recommend this product

Is a 77 TV really too big anymore?

pwh7 7/11/2023

I thought the screen would be too large but after just a couple of days I am wondering how I managed to watch movies on a 49 screen for so long. Using the included pedestal stand. It seems a bit wobbly even with all the screws re-hand tightened after a week. With regard to colors and contrast black is very black. The startup for the show Black Mirror makes the crack appear to be very real because the pixel control is so extreme. Contrast and color control was excellent using the latest Top Gun movie as the test. Remote takes getting used to as it is too fancy for its own good with all of the selections that can be made using a point/click arrow a click wheel as well as the traditional up/down press of the main button. I am using the cable remote for control of channels/volume/power. Once the TV parameters were set up I put the LG remote in a drawer. Also have it hardwired to the internet but have spent only minimal time looking at the LG channel viewing options available. The set updates automatically and lets you know when you power up the next time. Without a soundbar the audio is more than passable for traditional shows and sports. Movies not so much. It was simple to attach to an LG S95QR soundbar. I use a 4k cable box to connect to the soundbar and then to the TV through the eARC connection.
Originally posted on lg.com

Yes, I recommend this product

tim foor 7/9/2023

best tv i ever bought in my life everybody should own one
Originally posted on lg.com

Yes, I recommend this product

Incentivized Review

Nice TV

vito 24 7/7/2023

I like the features and the way there presented. Great picture as I expected.
Originally posted on lg.com

Yes, I recommend this product

Incentivized Review

Great image too smart for appleTV remote okay

Heather1123 7/6/2023

This TV has a fantastic image The quality is really great. A minor issue that we were able to solve was getting our AppleTV device connected. The TV kept trying to control the device so after we disabled the smart display features it connected then we were able to enable them again. The remote is not the best. No play/pause button just the center button with a scrolling feature that is kind of weird. The bottom buttons should be customizable. The magic pointer feature is a bit awkward to use.
Originally posted on lg.com

Yes, I recommend this product

3 is a charm

Texas Phil 6/26/2023

We have been so pleased with the LG OLEDs we now have 3.
Originally posted on lg.com

Yes, I recommend this product

Incentivized Review

LG OLED evo C3 77 inch 4K Smart TV 2023

Best TV ever have

Awesome Large Screen TV

The best TV I have ever owned

Great tv.

Great Upgrade

Incredible Quality

GREAT

Great color and picture

Color black levels and brightness are all great

Great picture

Not good so far

Excellent OLED TV

Great Picture

77 inch lg c3

Quality Packaging and Set-up

Excellent resolution amazing picture quality

Great picture Easy to set up

Excellent TV

What a tv

Great screen image and color

Is a 77 TV really too big anymore?

Nice TV

Great image too smart for appleTV remote okay

3 is a charm