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4.4 | 40 Reviews

LG 77 Inch Class C3 Series OLED evo 4K UHD Smart webOS 23 w/ ThinQ AI TV

LG OLED77C3AUA

Features

  • LG OLED Evo with Brightness Booster
  • WiFi 6 is the next generation standard in WiFi technology
  • Smart TV with Magic Remote with NFC Technology
  • Home Cinema (Dolby Vision / Dolby Atmos / Filmmaker Mode)

Quick Specs

  • Type: OLED TV
  • Width: 67.4"
  • Height: 40.7"
  • Depth: 10.5"
  • Energy Star Rated: No
  • Screen Size: 77"
  • WiFi Connected: Yes

See More

 
Image Feature

10 Years Later, Our Best Keeps Getting Better

We're celebrating a decade of brilliance 1 that shows no sign of stopping. LG OLED's iconic self-lit pixels shine brighter than before. 2

Watch Video

Image Feature

Beauty Powered by Intelligence

The OLED evo C-series is powered by the 9 AI Processor Gen6-made exclusively for LG OLED-for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms. 2 AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.

Watch Video

Image Feature

The Way It's Meant to Be Seen

Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume. 6 And with 100% Color Fidelity, everything you see on screen matches what was originally shot for a more accurate viewing experience. 5

Image Feature

See and Hear the Ultimate in Home Theater

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos® 3 for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

Image Feature

Smart TV, Simplified

Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content including fitness, sports, entertainment and more. 4 With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

Watch Video

Image Feature

Streaming Starts Here (300+ Free LG Channels)

Instant access to over 300+ free LG channels 8 with everything from comedy to movies to sports.

Image Feature

Up Your Game

Make it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.

Image Feature

Console-Like Cloud Gaming

With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play. 7 Rediscover games you love, and find new favorites straight from your television.

Image Feature

Sleeker than Ever

The LG OLED evo C3 blends into the background with an almost invisible bezel for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED evo C3 into your space.

Image Feature

Meet the Perfect Match

Designed specifically to work with the LG OLED evo C-series and the SC9 sound bar, the LG OLED Synergy Bracket can be used as a TV stand or mounted with your LG OLED evo C3 on the wall. Level up to the most immersive listening experience with IMAX ENHANCED® and triple up-firing height channels with Dolby Atmos®. 3

Watch Video

Image Feature

Movie Theater Sound at Home with Dolby Atmos®

Surround yourself with audio that moves you with Dolby Atmos® 3 , a revolutionary spatial sound technology for an extraordinarily immersive experience.

Image Feature

Immersion with AI Sound

Lose yourself in the action as our 9 AI Processor Gen6 up-mixes 2-channel audio into virtual 9.1.2 channel sound for a cinema-like experience every time. Upgrade your listening experience even further by pairing your TV with an LG sound bar. 9

10 Years Later, Our Best Keeps Getting Better We're celebrating a decade of brilliance 1 that shows no sign of stopping. LG OLED's iconic self-lit pixels shine brighter than before. 2

Beauty Powered by Intelligence The OLED evo C-series is powered by the 9 AI Processor Gen6-made exclusively for LG OLED-for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms. 2 AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.

The Way It's Meant to Be Seen Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume. 6 And with 100% Color Fidelity, everything you see on screen matches what was originally shot for a more accurate viewing experience. 5

See and Hear the Ultimate in Home Theater Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos® 3 for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

Smart TV, Simplified Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content including fitness, sports, entertainment and more. 4 With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

Streaming Starts Here (300+ Free LG Channels) Instant access to over 300+ free LG channels 8 with everything from comedy to movies to sports.

Up Your Game Make it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.

Console-Like Cloud Gaming With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play. 7 Rediscover games you love, and find new favorites straight from your television.

Sleeker than Ever The LG OLED evo C3 blends into the background with an almost invisible bezel for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED evo C3 into your space.

Meet the Perfect Match Designed specifically to work with the LG OLED evo C-series and the SC9 sound bar, the LG OLED Synergy Bracket can be used as a TV stand or mounted with your LG OLED evo C3 on the wall. Level up to the most immersive listening experience with IMAX ENHANCED® and triple up-firing height channels with Dolby Atmos®. 3

Movie Theater Sound at Home with Dolby Atmos® Surround yourself with audio that moves you with Dolby Atmos® 3 , a revolutionary spatial sound technology for an extraordinarily immersive experience.

Immersion with AI Sound Lose yourself in the action as our 9 AI Processor Gen6 up-mixes 2-channel audio into virtual 9.1.2 channel sound for a cinema-like experience every time. Upgrade your listening experience even further by pairing your TV with an LG sound bar. 9

Features

  • LG OLED Evo with Brightness Booster
  • WiFi 6 is the next generation standard in WiFi technology
  • Smart TV with Magic Remote with NFC Technology
  • Home Cinema (Dolby Vision / Dolby Atmos / Filmmaker Mode)
  • Ultimate Gaming (G-SYNC compatible, FreeSync Premium, VRR. 4K @ Native 120Hz)
  • AI Sound Pro with Virtual 9.1.3 audio
ACCESSORIES INCLUDED
E-Manual Yes
Power Cable Yes
Quick Start Guide Yes
Remote Yes
Remote Control Battery Yes
Stand Yes
AI TV (ARTIFICIAL INTELLIGENCE)
Amazon Alexa Compatible Yes
Content Partners Apple TV, Disney+, HBO Max, Hulu, iHeartRadio, Netflix, Paramount+, Peacock, Prime Video, Spotify, Youtube TV
Full Web Browser Yes
Google Home Compatible Yes
Hands-free Voice Control Yes
Intelligent Voice Recognition Yes
LG Channels Yes
LG Content Store (App Store) Yes
ThinQ Smart Features Yes
Magic Remote Control Built-In
Operating System webOS 23
Sports Alert Yes
Who.Where.What? Yes
"Works With" Amazon Alexa, Apple Airplay2, Apple Home, Hey Google
AUDIO
AI Sound Pro / AI Sound AI Sound Pro (Virtual 9.1.2 Up-mix)
Audio Codec AAC, AC3 (Dolby Digital), AC4, apt-X (refer to manual), EAC3, HE-AAC, MP2, MP3, PCM, WMA
Bluetooth Surround Ready Yes
Dolby Atmos Yes
DTS Decoder Yes
LG Sound Sync Yes
Output Power 40 W
Speaker Direction Down Firing (Front Firing when standing)
Speaker System 2.0 Channel
TV Sound Mode Share Yes
WiSA Ready Yes
CONNECTIVITY
Bluetooth® Support Yes (v 5.0)
Ethernet Input 1ea
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
HDMI Input 4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (2 port))
HDMI-CEC (Simplink) Yes
IP Control Yes
RF Connection Input (Antenna/Cable) 1ea
RS-232C Input (Mini Jack) Yes
Smart Phone Connectivity Yes
TV Tuner ATSC, Clear QAM
USB Ports (v 2.0) 3ea (v 2.0)
Wi-Fi® Standard Wi-Fi Certified (Wi-Fi 6E)
DIMENSIONS/WEIGHTS
TV Weight without Stand 51.8 lbs
Packaging Dimensions (WxHxD) 76.3" x 44.5" x 9"
Packaging Weight 85.5 lbs
Stand Width 20.5"
TV Dimensions with Stand (WxHxD) 67.4" x 40.7" x 10.5"
TV Dimensions without Stand (WxHxD) 67.4" x 38.7" x 1.9"
TV Weight with Stand 59.7 lbs
VESA Mounting (W x H) 300 x 200
GAMING
ALLM (Auto Low Latency Mode) Yes
Cloud Gaming Nvidia GeForce Now, Utomik
FreeSync™ Yes
LG Game Optimizer Yes
G-SYNC Compatible Yes
HGiG Yes
Response Time > 1 ms
VRR (Variable Refresh Rate) Yes
GENERAL
Country of origin Mexico
Diagonal Size 76.7"
Size 77"
HOME CINEMA
Dolby Vision IQ Yes
Filmmaker Mode Yes
Next Picks Yes
PICTURE (PANEL)
100% Color Accuracy Yes
Backlight Dimming Technology Pixel Dimming
Color Fidelity 100% Yes
Display Resolution 4K Ultra HD (3,840 x 2,160)
Display Type 4K OLED
Intense Color (Wide Color Gamut) Yes
Perfect Black Yes
PICTURE (PROCESSING)
AI Picture AI Picture Pro
HDR (High Dynamic Range) Dolby Vision / HDR10 / HLG
Motion OLED Motion
Picture Processor 9 AI Processor Gen6
Refresh Rate 120Hz Native
Resolution Upscaler AI Super Upscaling 4K
POWER
Annual Power Consumption 258
Power Consumption 140 W
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5
WARRANTY
Limited Warranty 1 Year Parts & Labor
UPC 195174052068

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.4"
  • Height: 40.7"
  • Depth: 10.5"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 77"
  • WiFi Connected: Yes

Specifications Sheet

Energy Guide

Owner's Manual English 3,001K 04/01/2023

Quick Setup Guide English 15,320K 09/09/2023

Additional Link TV Rear View 07/20/2023

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* Documents require Adobe Reader.

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.4 out of 5

82% of reviewers recommend this product.

4 Stars

Nice tv .

Jay Reich 11/26/2023

Great picture. Takes time to get use to the remote control .
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Awesome picture

Michael070 11/21/2023

I bought this from Costco and it has brilliant colors. Wish it had a set of component connections so I can use my VHS tapes with it I know buy an adapter ... would be nice to be able to buy a product that is designed for THE older USER though.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Great tv

TimScott 11/21/2023

Ive had this tv for about 3 weeks now. It gets the best picture Ive ever seen. To me its worth the extra $. Highly recommend
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Beautiful color and depth

geomonk86 11/21/2023

Almost like watching in 3D it is so vivid and clear....lots of depth....4K for all other formats fantastic. We love OLED television.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

1 Stars

Do not buy

Molly21 11/20/2023

We bought the brand new tv TWICE in the last 3 months. First time the Wi-Fi would connect most times at the start and the times it didnt we had to disconnect the tv wait 30 seconds and reconnect it for it to work. And one fine day it just stopped connecting to the Wi-Fi. We were within our 3 month return window so we asked for an exchange because the LG technician said this has never happened and we hoped it was a one off bad piece. The replacement TV never connected at all the Wi-Fi. From day one. We have returned both and have sworn off LG products.
Originally posted on lg.com

No, I do not recommend this product

5 Stars

awesome tv

moku 11/20/2023

bought this tv a month ago so far no complaints great picture
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

The best TV I had

natit 11/16/2023

After owning a 55 we decided we need to upgrade and got this one and we couldnt be happier. The picture quality is amazing The webOS is spot on except for ESPN all the streaming apps we use are there
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Immersive picture

Mac51 11/14/2023

Purchased 11/2/2023. beautiful picture its like you are right there in the action. Taking some time getting use to the new remote as my fingers are use to a 10 year old one.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Amazing TV

Matt Jones 11/14/2023

This is absolutely amazing. Best picture and features. Selected this one over Samsung and Sony. Have been buying LG for years. I have never been disappointed. OLED is the way to go.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

The picture quality is amazing.

OLED77C3AUA 11/9/2023

I bought this Tv on October 1st one of the best I have seen. Glad I did well above others.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Great TV

Matt Jones 11/9/2023

I recently purchased this tv. I love it. I compared other brands but chose LG. I have been using LG tvs for a long tine and I have never been disappointed.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

missRae 11/9/2023

Im living the life with my new 77 lg tv no more glasses in the bedroom I can see the picture and words just fine
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

4 Stars

Awesome except for ONE DETAIL

Rivkah 11/1/2023

I bought this two weeks ago and for the most part I LOVE the tv.. what I dont like is that we cant choose the side by side channels to watch simultaneously? We called customer service and NO ONE can help us figure out how to do that... we are forced to watch preselected channels and this is NOT what I was looking for sporting events only.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

We love it

John Errett 10/31/2023

We had delivery two weeks ago. The 77 inch screen is bigger than life and the quality picture to go with it. It is my first LG and we love all the features it offers. The colors are very vivid yet natural..
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Great picture.

Bsinger 10/30/2023

We purchased this TV a couple of weeks ago. So far are very pleased. Sadly far too few 4K events. 4K is beautiful
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Excellent TV with fantastice features

Baker Lady 10/27/2023

I have only had this TV for 2 weeks but it has changed me forever. The clarity of the screen is phenominal
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Best TVs

SimiSteve 10/17/2023

Upgraded my main TV from a 65 OLED. 65 still used in a different location replacing an older LCD TV. Love them both. Best TVs.
Originally posted on lg.com

Yes, I recommend this product

5 Stars

LG STILL THE BEST

Gildy 10/12/2023

This is my first OLED and I couldnt be happier. LG makes the best OLED Panels in my opinion. After a few adjustments the picture is gorgeous even streaming services that output 720 upscale and look beautiful. Gaming is the best Ive seen Highly recommended.
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Crystal clear picture from edge to edge.

G321 10/11/2023

Bought this tv to install in our remodeled home . It completed the room we installed in.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

1 Stars

Horrible Internet Connection For Apps

Mike56789 10/11/2023

This is the worst TV for connecting Apps to the internet that Ive ever seen. They may connect one day and the next day they dont. I added a Firestick to be able to watch streaming channels in a reliable manner. Worse yet their customer service is horrendous.
Originally posted on lg.com

No, I do not recommend this product

5 Stars

Tremendous TV

SDSantini 10/5/2023

I purchased this 3 weeks ago and my wife and I are mesmerized by the picture quality. She was counting the blades of grass on a football field And at 77 truly a leading TV. Given the level of connectivity to the internet direct network connectivity is recommended. With that access to the various providers is very fast and the experience enjoyable. The WIFI simply didnt cut it even though the TV was next to my router. The only issue I had was finding a users manual. The TV didnt come with one which one might expect nowadays... but rather than finding an on-line manual that explains the capabilities in a flow I am doing feature by feature searches in google.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Excellence

Cmj424 10/1/2023

The LG has a sharp beautiful picture. The remote is easy to use. Its the best TV we ever purchased during our 53 years of marriage. We treated ourselves
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Fun new toy

Being in a movie theater 9/26/2023

So far so good. Love the picture quality especially with our Sonos surround.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Excellent TV

JoshuaF 9/26/2023

Excellent picture quality out of the box. Flexible setup allow me fine-tune the picture to my liking.
Originally posted on lg.com

Yes, I recommend this product

3 Stars

Great but...

LgGary 9/26/2023

Great picture but keeps going off? Have tech coming out.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

5 Stars

Great picture

Dawgs1 9/22/2023

We have had this TV for a few weeks now and are loving it. Picture quality is outstanding Lots of smart TV options which we are trying to learn.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Sharp clear picture

77oled 9/15/2023

We bought this about a month ago. We compared the picture to other top manufacturers and felt the picture is superior
Originally posted on lg.com

Yes, I recommend this product

5 Stars

GREAT 5

LIKE 77IN TV 5 9/15/2023

VERY HAPPY WITH EVER THING GREAT L ADDED A LG SOUND BAR
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

3 Stars

Would buy again.

cmurry71 9/9/2023

Picture quality great smart home and features good. On my 3rd one and every one of them close bottom of bezel all have warp in screen but does not effect picture.
Originally posted on lg.com

No, I do not recommend this product

5 Stars

nice so far

delvue 9/9/2023

I bought this set a month ago and now its $300.00 cheaper
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Almost looks 3D

Califgrammy 9/5/2023

Colors are so vibrant and clear. Almost looks 3D. Speaker sound very clear too. Printed instructions clear. Up and running on day one. My husband just loves it
Originally posted on lg.com

Yes, I recommend this product

1 Stars

Crap

Neecy1 8/26/2023

Crap Broke in less than one week. Had to start the Costco purchase/delivery/install process all over. Costco and LG must do better
Originally posted on lg.com

No, I do not recommend this product

1 Stars

Crap

Neecy1 8/22/2023

Piece of crap We had the tv less than a week and it blinked off and would not come back on. We had to start the ordering/delivery/installation nightmare again with Costco. Costco and LG need to do better
Originally posted on lg.com

No, I do not recommend this product

5 Stars

Great Television

Synerco 8/20/2023

I bough this TV about 6 weeks ago and I have to admit I love it. Initially I thought its size would be too much for the room it went into but it fit perfectly. The picture is sharp and clear and there is no lag between the sound and the picture. One feature that makes a difference is the fact that the speakers are located under not behind the TV which makes for a much better listening experience. It took a little bit to get accustomed to the remotes features but once we figured it out it worked fine. If you are on the fence take the plunge its definitely worth it. I highly recommend this TV.
Originally posted on lg.com

Yes, I recommend this product

4 Stars

LG TV 77 C3

LG TV 77 7/27/2023

I recently purchased this brand new LG 77 Inch Class C3 Series OLED evo 4K UHD Smart webOS 23 w/ ThinQ AI TV Model: OLED77C3AUA from Costco. The TV looks nice and thin with very good picture and movie resolution. However I noticed some waviness on the screen as shown in the enclosed photo prominent when the TV is turned off. The waviness doesnt seem to affect the picture and movie when the TV is turned on. I did not have this waviness issue with the LG 65 C1 TV. Tried to contact LG but no response so far.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Oober8883 7/24/2023

Better brand ever purchased compare to the purchase in the past.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Best entertainment visual aid television EVER

JE Ruiz 7/8/2023

At 70 years of age my main choice of entertainement through out my life has been watching television. Mostly major networks not to big on cable. Nowadays with Fire Stick and straming services I get everything I want from TV. This new LG 77 inch OLED had blown me away not just the vivid colors never seen out of any TV before audio sound options sharpness setting options and ease of use overall best choice ever
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Nice sharp graphics

Bing Wu 7/6/2023

This is my first big smart lg tv I owned others like Vizio is a superior quality of pictures for OLED Worth the price super thin really stands out in my living room I love it Sound is pretty sharp too.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

3 Stars

large tv

Ivanves 6/11/2023

Picture is great sounds is great after you adjust it each time TV is turned on. Bad thing is it doesnt have an app for direct TV. Even when you connect Direct TV box LG makes it difficult to connect and the Direct TV remote dont work both. For the price LG should make it very easy to set up connect each time with what was set up last and keep it simple. LGs customer service are foreign and dont listen or give very good instructions when you call them
Originally posted on lg.com

No, I do not recommend this product

5 Stars

Total Satisfaction

JohnBriscoe 6/10/2023

Bought our New TV a couple months ago and are still in awe at the beautiful clear picture Like being at the location of what you are watching So much detail color and depth What a wonderful Tv Absolutely Satisfied
Originally posted on lg.com

Yes, I recommend this product