Skip disability assistance statement.

Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you have a disability we are here to help you. Please call our disability services phone line at (785) 528-8118 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for anyone with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

4.7 | 92 Reviews

LG C1 77 inch Class 4K Smart OLED TV w/AI ThinQ® (76.7'' Diag)

LG OLED77C1PUB

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote

Quick Specs

  • Type: OLED TV
  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"
  • Energy Star Rated: No
  • Screen Size: 77"
  • WiFi Connected: Yes

See More

 
The TV that Hollywood artists love

"The infinite contrast, it just pops off the frame. It's perfect." - Tim Miller "It's exactly as the filmmaker intended you to see it in your home." - Rob Legato"


A top gaming influencer lost his heart

"Absolutely fantastic! My end-game TV with G-Sync compatibility." - Linus Tech Tips (Worldwide Top 10 Youtuber)


What makes OLED unlike anything else"

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs.


SELF-LIT PiXELS. Million of reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.


LG OLED TV. A view found nowhere else

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.


OLED Cinema. The award for best picture goes to...

LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture.


Dolby Vision™ IQ & Dolby Atmos®

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound - a powerful combination that produces breathtakingly cinematic results.**


FILMMAKER MODE™

turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.


OLED Gaming. It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.


Game Optimizer

puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience.


The Latest Gaming Specs

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.


Partnerships with Game Industry Leaders

We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games every time you play.


OLED Sport. TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular - you've now got a front row seat to all the best sporting events.


OLED Motion Pro

Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.


Sports Alert

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores - even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more - it's all here.


Bluetooth Surround Ready

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience - not a wire in sight.


OLED Design. Innovation of unbelievable proportions.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away - they not only complement your home interior, they enhance it.


More sizes, more wow.

The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches.


Brains that will blow your mind.

At the core of every LG 4K C1 OLED TV is the 9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.


AI Picture Pro

Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.


AI Sound Pro

By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.


Think you know smart" Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.


Entertainment access, now even easier

The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.


Find your favorites fast

Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you'll find your favorite content faster than ever before.


Enhanced by LG Audio

LG OLED TVs work in perfect harmony with LG audio products. Once you pair an LG Sound Bar with your TV, you can use your TV's Magic Remote to control the sound bar's volume and sound modes*. You also get to enjoy the full potential of your TV's sound engine through the sound bar. If you have LG TONE Free earbuds**, pair them with your TV to search with your voice, control volume, and even change channel.


WiSA Ready - Easily enhance your home cinema.

Connecting high-fidelity speakers is easy - and wireless*- with WiSA connectivity. Enjoy high-quality and immersive surround sound. Up to 5.1 Channel support.

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote
  • Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM
PICTURE(PANEL)
Display Type OLED Display
Display Resolution 4K Ultra HD (3,840 x 2,160)
Dimming Technology Pixel Level Dimming
Wide Viewing Angle Yes
Perfect Black Yes
Intense Color (Wide Color Gamut) Yes
Billion Rich Colors Yes
Color Fidelity 100% Yes
PICTURE(PROCESSING)
Picture Processor 9 Gen 4 AI Processor 4K
AI Picture AI Picture Pro
Auto Genre Selection Yes (SDR/HDR/Dolby HDR)
Upscaling AI 4K Upscaling
Refresh Rate 120Hz Native
Motion OLED Motion Pro
SOUND(PROCESSING)
AI Sound AI Sound Pro
TV Sound Mode Share Yes
Bluetooth Surround Ready Yes
HOME CINEMA
HDR Cinema HDR (Dolby Vision, HDR10, HLG)
Dolby Vision IQ Yes
Filmmaker Mode Yes
Magic Explorer Yes
Next Picks Yes
GAMING
G-SYNC Compatible Yes
Game Optimizer Yes
FreeSync Premium™ Yes
VRR (Variable Refresh Rate) Yes
ALLM (Auto Low Latency Mode) Yes
Response Time >1 ms
HGiG Yes
SMART TV
Operating System webOS
Content Partners Netflix, Prime Video, Disney+, Apple TV, Hulu, CBS All Access, Peacock, Youtube TV, Spotify, iHeartRadio and more
LG Content Store (App Store) Yes
Full Web Browser Yes
LG Channels Yes
Sports Alert Yes
Gallery Mode Yes
Who.Where.What? Yes
Home Dashboard Yes
"Works With" Google Assistant, Alexa, Apple Airplay2 and Homekit (Separate device purchase necessary)
AI TV(ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
Voice Assistants Google and Alexa Built-in (No separate device purchase necessary)
Intelligent Voice Recognition Yes
AUDIO
Speaker System 2.2 Channel
Output Power 40W
Speaker Direction Down Firing (w/Stand Front Firing)
Dolby Atmos Yes
WiSA Ready Yes (Separate Dongle Purchase Required) *Up to 5.1 Channel
Surround Mode OLED Surround
Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
HDMI Input (HDCP 2.2) 1 (rear) / 3 (side)
Latest HDMI (4K @ 120Hz) HDMI ports 1,2,3,4
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 2 (rear) / 1 (side)
RF Connection Input (Antenna/Cable) 1 (Rear, RF)
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)
Headphone Out 1 (rear)
POWER
Power Supply (Voltage/Hz) 120 V~ 50/60 Hz
Standby Power Consumption Under 0.5W
Power Consumption 170W
Annual Power Consumption 313KWh/y
DIMENSIONS/WEIGHTS/UPC
TV Dimensions with Stand (WxHxD) 67.8" x 40.3" x 10.6"
TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
Stand Width 47. 2"
TV Weight with Stand 79.1 lbs
TV Weight without Stand 58.9 lbs
Packaging Weight 108.7lbs
VESA Mounting (W x H) 400 x 200
UPC 195174006078
ACCESSORIES INCLUDED
Remote Magic Remote
Remote Control Battery Yes (AA)
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
WARRANTY
Limited Warranty Please see Support tab for full details on the limited warranty
GENERAL
2021 Model Yes

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 77"
  • WiFi Connected: Yes

Video

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.7 out of 5

91% of reviewers recommend this product.

5 Stars

Awesome TV

Steve CVO 10/15/2021

I replaced a OLED 65 that was 2 years old and didnt have A1 thinq. This new TV is amazing.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Near Perfect

Debo10 10/15/2021

I have owned this television for a few weeks now and I absolutely love it The screen is bright the blacks absolutely stunning and the refresh rates are very good with nearly undetectable judder during the very fast scenes. The viewing angles are great and there is no distortion of the picture. The only slight problem if you call it that is that the screen is a tiny bit reflective and easy to catch some glare. It is okay in most scenes anyway. This television also has a lot of ports. Four full spec HDMI 4K ports USBs RF tuner Bluetooth and optical/digital audio output. The remote is nice. I dont know what the complaint is with some reviews. It feels great in the hands and easy to use. It has a built in microphone to help with searches and has a wireless mouse-like search that is easy to maneuver. Overall you will love this television LG has done it again
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

LG 77 C1

Chef Rob 10/14/2021

Best TV I have ever owned. Great for streaming netflix has Dolby vision and great surround sound with set up Best gaming tv on the market with 4 - 120hz 4k HDMI ports.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Everything I thought it would be.

tapher 10/13/2021

It has a great picture and tons of features. Very good speakers better then I expected.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Crispy picture great sound and a lot of HDMI

Stan1305 10/13/2021

After researching all possible TV I choose LG C1 77 because of the crispy clear picture great sound and lots of HDMI. The webos is very simple to navigate to your plug devices or opening apps for streaming. Also the game optimizer is a plus for gamers.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Beautiful picture great features

Spdbump08 10/12/2021

This is by far the nicest tv Ive ever owned. I did a ton of research and I kept coming back to the C1 as the tv to get. Definitely feel like its the best bang for your buck. Gorgeous picture and I love the features like the magic remote and the game optimizer
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

SUPERB Television Purchase

DarrylB 10/9/2021

I have had this television for about a month now. The initial setup was absolutely painless In no time at all I was enjoying The Mandalorian with my family. The picture quality left us speechless The audio quality was equally superbly dynamic. As with any remote control it took a little time to get used to it. I have a Roku stick attached to the television however with the built-in applications the only time I need to use it now is to view my Public Broadcasting System. Its very nice that if I pause whatever Im watching and take a snack or bathroom break I dont have to worry about burn in as the screen goes almost totally black. All that appears then is a clock and my current locations outside temperature. Directions also explain how to get back to viewing my program. I was sent an email after setting up my LG account with links to getting the most out of my new purchase. These had a variety of videos to watch and also written directions for changing my settings etc. I couldnt be happier with my HUGE flat-screen
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

So easy

becarr 10/8/2021

Beautiful picture. No problems at all. Love the apps.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Best picture I have ever seen

Philip VT 10/8/2021

I have never spent even close to this much money on a TV. But once it was mounted up on the wall of my game room I was glad I did. HDR looks amazing. The contrast and brightness are beyond comparison and games look and feel like nothing else. It has ruined all other TVs for me for forever.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

The best TV currently available

BroFly 10/7/2021

Ive had this TV now for about 1.5 months and couldnt be more pleased. Spending this amount on a television seems kind of crazy but OLED is worth it especially if Movie watching or Gaming are going to be your primary uses. Ive been quite pleased with the upscaling of regular streaming content it does take the TV about 5 seconds to lock-in on the upscaling but 4K Dolby Vision content really makes this panel sing.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Above my expectations

Ssrevare 10/6/2021

Ive been using the 77 inch C1 for a month and really like it. Needless to say the picture is bright and clear beyond a non OLED TV. A couple of things not usually mentioned that I really like-1. I use Apple TV and Roku. - The WebOS will switch sources at the touch of a remote- very convenient. 2. Every HDMI port is 2.1. Very nice. I also have an ATMOS sound bar and the sound from it through this TV is fantastic. The RTINGS.COM reviews are right. I believe this is the best you can buy.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
1 Stars

Built in software glitch

Zxy321 10/6/2021

This TV wont work with ATT TV app. Doesnt stream YouTube TV very well it will revert back to LG TV when you are in a different app or the sound cuts out. Very disappointed. Had BestBuy come look at the TV they can not fix it
Originally posted on lg.com

No, I do not recommend this product

Features

 

Quality

 

Value

 
5 Stars

LG Products Rock

Tixlady 10/2/2021

We have had such good luck with our 12 year old French Style LG refrigerator we decided to check out their television. We purchased a 77 OLED. What an amazing picture. The color is unbelievable. Crisp images sound quality and ease of operation have been a wonderful experience for these senior citizens.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Best 4k TV for Gaming ever

Viper2099x 10/2/2021

Ill keep it simple if youre a gamer PC or console dont hesitate dont look elsewhere this is the best Video for the price available You wont regret it I guarantee it
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
1 Stars

NOT HAPPY

jde4 10/1/2021

I bought this TV and a new LG Soundbar a couple of weeks ago and no one including the LG tech that I spent three hours with last night via chat could solve my problem. The cables were properly installed cable boxLG SoundbarLG TV HDMI ARC port. Here is the problem. When you turn on the TV with TV remote it goes to an LG apps/channels screen and the soundbar says ARC. This good. However when I want to watch TV using the cable box from Infinity I have to change the input from the LG Soundbar remote to HDMI wait several seconds before the cable box displays on the TV. Why are they not all on the ARC port. Instead when I want to watch the cable box which is my primary the procedure is to turn on TV using TV remote then using the LG Soundbar remote change to HDMI and finally for the picture to show up on the TV so I can use the cable box remote. I have to use three remotes to watch cable TV
Originally posted on lg.com

No, I do not recommend this product

Features

 

Quality

 

Value

 
5 Stars

Best TV Ever

Stantv 9/29/2021

Thought I couldnt be impressed by electronics anymore but then we got our LG 77 OLED TV. Makes our previous 70 LED look like a 1959 Philco tube set Everyone who comes into our house to see it ends up wanting and buying one. You will too
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Beautiful TV

OLEG Lover 9/28/2021

I had been researching the oled tvs for months. I finally decided on the OLED 4K C1 77 IN. and am very glad I did. The picture is awesome. I would highly recomend this tv
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
4 Stars

A Gamers dream TV

Shotgun26 9/26/2021

Beautiful 4k movies and gaming. Multiple HDMI 2.0 makes this set perfect for those with both PS5 and Xbox X. My only complaint is the the remote control. It should have been back lighted. I find my self pushing all the wrong buttons when I am watching with the lights turned off in the room.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Very pleased with new 77 inch OLED

Gooney Bird 9/26/2021

I am so pleased with this purchase. Its features do even more than I had hoped for.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Amazing oled tv

Captx3000 9/24/2021

The C1 is in my opinion the king of oled As it is my first oled I am blown away how great this oled is no regrets
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Just amazing tv

Lenin2005 9/24/2021

Glad I return a Sony and swap it for this LG . Tv in Dolby vision is a gem . I glad I did it on time .you wont regret getting this LG
Originally posted on lg.com

Yes, I recommend this product

Features

 

Quality

 

Value

 
1 Stars

Inferior Product

Sanka 9/23/2021

Motherboard and Syn Card already needed replacement.. Quality Control needs visiting.. Board failed Whole supply Chain needs overhaul..
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Love LG

EJenkins 9/22/2021

We have always had and love LG products they are user friendly
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

First time for a screen this size

i can see clearly now 9/21/2021

we replaced a smaller 1080p plasma. this tv is lighter and much cooler with a picture that is alive. I almost feel bad for actors now because nothing is hidden.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Crisp and Clear picture

Jacque49 9/19/2021

I bought this tv 2 wks ago and Im in love with it Such clarity and the colors are so crisp Ive only purchased LG tvs for the past 20 yrs due to the quality Highly recommend this version OLED technology is amazing
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

My Personal Movie Theatre

shellot 9/17/2021

Weve had our new 77 OLED for about 2-3 weeks. We had it wall mounted the day we bought it and it is like being in our own personal movie theatre It was super easy to set up and get it connected to everything. Although Im sure I still have features to explore we jumped right in as soon as it was installed. The picture quality is excellent with crisp details. We really look forward to watching a good action movie once we are settled in to our new house
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Excellent Picture

logan_boy 9/15/2021

I bought this TV to upgrade my den and Im so happy I did The picture quality is amazing It was exactly what I was looking for
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Truly Amazing Picture

kjthayer64 9/11/2021

Ive had my eye on OLEDs for some time and after much research and high recommendations from multiple sites I chose the LG brand over all the others. Im not disappointed because the picture is perfect the remote easy to use and navigating the menus intuitive. My wife and I installed this 77 inch beast by ourselves I was a bit worried but its very lite. My TV is paired with LGs 7.1.4 sound bar and sound is simply amazing as it envelops you in a bubble making you feel like the sound is coming from all directions. The final factor that drove me to LG over others is the HDMI 2.2 interfaces on all 4 HDMI ports. I was very fortunate to buy this TV sound bar and being able to pair it with my PS5 which I was also very lucky to find. When I searched for the best compatible TV for the PS5 this model and the previous CX version were always top of the list. You wont be disappointed
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Awesome TV

RByrd 9/10/2021

I had a C6 65 OLED but moved ito a new home with a large Great Room. I knew a bigger screen would be great but the picture clarity color hues of this TV are phenomenal The best TV Ive ever owned
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Great picture detail great blacks great color

DanZZ 9/2/2021

I replaced a top end Panasonic plasma with the LG 77C1. Wow I thought I had a great picture before but I am blown away. I have other 4K TVs also but they dont measure up to the C1. When you watch 4K movies/content on this it is truly a new experience. It also enhances regular HD content better than any other. There are so many options for adjusting the picture. It has been fun playing with it to get the perfect settings for my lighting conditions. It has a great picture right out of the box also if you arent very technically oriented. I did plenty of research before picking this one. If you are looking for the best this is it Love it
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Full Gamut of Color and Contrast

pnllan 9/1/2021

Our OLED77C1PUB is incredible Sleek Style Most importantly the image/video reproduction is superb. Black is Black and you can see detail within dark areas. Color reproduction is outstanding. We have gone back and watched many shows and movies and noticed detail and color we had never seen. Whether its SD or HD the picture is superior to anything weve in stores or elsewhere. Dolby Vision is amazing on this television. SD was a bit of a problem as GIGO Garbage In Garbage Out will rear its ugly head. We had to adjust settings to get the best picture expected. That said the onboard AI processor seems to have made adjustments as we observed that the picture quality has improved the more we watch SD content All AI options are enabled. HD and higher level content is flawless. Upsamples content perfectly to 4K. 4K content is just simply mesmerizing especially in Dolby Vision. Some have complained about the Remote. We dont get it it works fine - it is a remote. Art Gallery is nice but could use some changes. 1 The ART should display for 3 to 5 minutes. Currently Its too short havent timed it. 2 Gallery should be able to display without a content source being active. As is if you turn on the television with no content source a box is overlayed stating that you should turn on a content source but does display gallery. We updated our FIRMWARE without issue. As such we havent noticed some of the other nit niod complaints previously made. We are VERY pleased with this television.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Awesome

Darwingolf 9/1/2021

I was a little apprehensive about paying so much for a TV but Im so glad that I did. This is the best picture quality Ive seen. It has been extremely easy to operate.
Originally posted on lg.com

Yes, I recommend this product

Features

 

Quality

 

Value

 
5 Stars

All I can say is WOW fantastic picture.

Ken 66 8/29/2021

Went from a 65 LG oled to the 77 C1 oled and glad I did just in time for football season. Picture is crisp clear and life like. Extremely happy with my purchase.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Better than expected

KenBigDog 8/27/2021

We love this new TV and yes we did splurge but it was worth every penny.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Love my TV

CindyBoo 8/27/2021

This is my first LG TV and I love it. Its thin and really looks nice on my stand.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Amazing picture

rdmcanul 8/26/2021

I read many online reviews about the quality of the picture all glowing. The TV lived up to the hype Amazing quality picture. Everybody so far has been very impressed. Set up was fairly easy definitely a 2-person job to get it out of the box. I had little problem connecting to my receiver and speakers so I can now stream my music. I am very pleased with the TV.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Glad I switched to LG

Rusty66 8/24/2021

Nine years ago I almost bought an LG and rectified that mistake by purchasing one now. Such beautiful color crisp graphics easy to use interface. No regrets I really feel like my viewing experience is significantly enhanced
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Picture quality

Al760 8/24/2021

This TV has all the bells and whistles that you could want but the thing that I appreciate the most is the picture quality. The depth of field the vivid colors the blacks and most of all the range of adjustability is tremendous. There is an adjustment that will suit every viewer.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Great TV

Squireg33 8/18/2021

I upgraded from a Sony lcd and immediately noticed the deeper black levels and depth of picture. The game optimizer also is top notch and sold me on this tv. No regrets. Get it.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Great TV

sat98 8/12/2021

I own this tv for about 3 weeks now so far it has been excellent. I have upgraded my 8 year old TV surprised with all new features and capabilities of this tv. Picture is awesome.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Amazing

DaFirm27 8/11/2021

Bought my 77 OLED C1 month ago and its WOW I am so happy with my C1 that I cant say enough.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Its Magic

Epiccf4 8/9/2021

The OLED77C1 works perfect with my Marantz SR6015 8K ready AVR. This TV is stunning beautiful picture amazing. I love it.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
1 Stars

Disappointed

Smitandr 8/8/2021

After owning a C9 65 and upgrading to the C1 77 I find myself very dissatisfied with the the black crush and loose of detail coming from a c9 which I think is the best of the series .I have to add this is with all AI options off also. . Also the home screen is a cluster and distracting with shows and payed streaming services I will never use . The game enhanced mode is the only thing good about this series but once again in games have horrible black crush even when switching to FPS. Dolby vision is soft looking and HDR 10 doesnt have that pop and detail that the C9 series had . As an advid gamer and a movie watcher this was a bad purchase . Im hoping LG can address this issue with an update since Im seeing more people with this issue coming forward in reviews .
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
4 Stars

Good features But the magic remote is there anythi

Fard 8/1/2021

I bought it several weeks ago and it works well but the remote is a major drawback which is supposed to be the operating instrument.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Outstanding picture and features

Bocephus 7/29/2021

I bought this TV after researching several options and could not be happier. We watch a lot of sports so the 120mzh refresh rate was a must. The color is second to none as there is dedicated lighting for the pixels 4K is wellworth the extra money and the quality of the LG is great so far. The TV has several different picture options and is very easy to customize
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
4 Stars

Magic remote requires a Magician

MartyFl 7/27/2021

I bought this set and had professional delivery and installation 6 weeks ago. The picture the range of options for viewing and the Frame art app and the home theater are all very pleasing. However the entire experience is blunted by the fact that I am unable to get the remote to control the volume in the LG Home Theater or the channel selection in the Comcast cable box. The Universal Remote setup option puts me in a loop that never gives an option to activate. My cable box remote can control these things including the volume on the LG sound bar but the Magic remote doesnt. I have tried re-registering the remote and I have followed instructions from the more extensive owners manual from the LG support site but to no avail. The frustration at not being able to obtain these basic functions from a very expensive piece of equipment has significantly diminished my enjoyment of the purchase and I cant recommend this equipment at this time. True I am a senior citizen but I am computer literate and have used remotes for TVs and sound bar equipment for years. I would appreciate LG giving me a reference site or a support contact to resolve this problem.
Originally posted on lg.com

No, I do not recommend this product

Features

 

Quality

 

Value

 
5 Stars

Fantastic product

KleyW 7/27/2021

This is THE television that I waited 16 for and to replace my 16 year old plasma TV. Picture is great out of the box with only 1 or 2 minor adjustments. Relatively seamless addition to my Apple architecture.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Great video

Roger27 7/26/2021

Ive had this set for a month and Ive enjoyed it very much. I find the video reproduction spectacular. I have it paired with a 2015 vintage Yamaha YSP-4100 sound projector and subwoofer and the experience is theatrical.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

1 month- so far so amazing.

Benji81 7/22/2021

Upgraded from 55 LG OLED 55B8PUA to 77 C1 LG OLED. I cannot say the pic quality is better though its amazing and was amazing. I can say this size with OLED is unbelievable. Cons: the new Home Screen is littered with Ads. Yes. Advertisements. Yes. On your home screen of your tv where you go for apps. Sooooo bleeping frustrating. The ads even slows down the load time of app screen which is used multiple times a day in my household. This is the only reason I would suggest the CX model over C1. This terrible Home Screen. Vomit.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

Features

 

Quality

 

Value

 
5 Stars

Best TV bought

Juanino 7/20/2021

I bought LG smart TV Im very happy with this this was the best gift for my birthday.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

Features

 

Quality

 

Value