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4.7 | 30 Reviews

LG C1 77 inch Class 4K Smart OLED TV w/AI ThinQ® (76.7'' Diag)

LG OLED77C1AUB

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen4 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote

Quick Specs

  • Type: OLED TV
  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"
  • Energy Star Rated: No
  • Screen Size: 77"
  • WiFi Connected: Yes

See More

 
The TV that Hollywood artists love

"The infinite contrast, it just pops off the frame. It's perfect." - Tim Miller "It's exactly as the filmmaker intended you to see it in your home." - Rob Legato"


A top gaming influencer lost his heart

"Absolutely fantastic! My end-game TV with G-Sync compatibility." - Linus Tech Tips (Worldwide Top 10 Youtuber)


What makes OLED unlike anything else"

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED/LCD TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs.


SELF-LIT PiXELS. Millions of reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.


LG OLED TV. A view found nowhere else.

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.


OLED Cinema. The award for best picture goes to...

LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture.


Dolby Vision™ IQ & Dolby Atmos®

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound - a powerful combination that produces breathtakingly cinematic results.**


FILMMAKER MODE™

turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.


OLED Gaming. It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.


Game Optimizer

puts all your game settings in one place. You can also toggle between G-SYNC and FreeSync technologies for a smooth gaming experience.


The Latest Gaming Specs

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.


Partnerships with Game Industry Leaders

We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games every time you play.


OLED Sport. TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular - you've now got a front row seat to all the best sporting events.


OLED Motion Pro

Advanced motion handling technology* reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.


Sports Alert

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores - even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more - it's all here.


Bluetooth Surround Ready

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience - not a wire in sight.


OLED Design. Innovation of unbelievable proportions.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away - they not only complement your home interior, they enhance it.


More sizes, more wow.

The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches.


Brains that will blow your mind.

At the core of every LG 4K C1 OLED TV is the 9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.


AI Picture Pro

Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.


AI Sound Pro

By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.


Think you know smart" Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.


Entertainment access, now even easier

The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.


Magic Remote

The redesigned Magic Remote is more like a magic wand. The ergonomic design is easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap*, a clever new trick that connects your phone to your TV.


Enhanced by LG Audio

LG OLED TVs work in perfect harmony with LG audio products. Once you pair an LG Sound Bar with your TV, you can use your TV's Magic Remote to control the sound bar's volume and sound modes*. You also get to enjoy the full potential of your TV's sound engine through the sound bar. If you have LG TONE Free earbuds**, pair them with your TV to search with your voice, control volume, and even change channel.


WiSA Ready - Easily enhance your home cinema.

Connecting high-fidelity speakers is easy - and wireless*- with WiSA connectivity. Enjoy high-quality and immersive surround sound. Up to 5.1 Channel support.

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen4 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote
  • Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM
PICTURE(PANEL)
Display Type OLED Display
Display Resolution 4K Ultra HD (3,840 x 2,160)
Wide Viewing Angle Yes
Dimming Technology Pixel Level Dimming
Perfect Black Yes
Intense Color (Wide Color Gamut) Yes
Billion Rich Colors Yes
Color Fidelity 100% Yes
PICTURE(PROCESSING)
Picture Processor 9 Gen 4 AI Processor 4K
AI Picture AI Picture Pro
Auto Genre Selection Yes (SDR/HDR/Dolby HDR)
Upscaling AI 4K Upscaling
Refresh Rate 120Hz Native
Motion OLED Motion Pro
SOUND(PROCESSING)
AI Sound AI Sound Pro
TV Sound Mode Share Yes
Bluetooth Surround Ready Yes
HOME CINEMA
HDR Cinema HDR (Dolby Vision, HDR10, HLG)
Dolby Vision IQ Yes
Filmmaker Mode Yes
Magic Explorer Yes
Next Picks Yes
GAMING
G-SYNC Compatible Yes
Game Optimizer Yes
FreeSync Premium™ Yes
VRR (Variable Refresh Rate) Yes
ALLM (Auto Low Latency Mode) Yes
Response Time >1 ms
HGiG Yes
SMART TV
Operating System webOS
Premium Content Providers Netflix, Disney+, Apple TV, Hulu, CBS All Access, Peacock, Youtube TV, Spotify, iHeartRadio and more
LG Content Store (App Store) Yes
Full Web Browser Yes
LG Channels Yes
Sports Alert Yes
Gallery Mode Yes
Who.Where.What? Yes
Home Dashboard Yes
"Works With" Google Assistant, Apple Airplay2 and Homekit (Separate device purchase necessary)
AI TV(ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
Voice Assistants Google (No separate device purchase necessary)
Intelligent Voice Recognition Yes
AUDIO
Speaker System 2.2 Channel
Output Power 40W
Speaker Direction Down Firing (w/Stand Front Firing)
Dolby Atmos Yes
WiSA Ready Yes (Separate Dongle Purchase Required) *Up to 5.1 Channel
Surround Mode OLED Surround
Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
INPUTS & OUTPUTS
HDMI Input (HDCP 2.2) 1 (rear) / 3 (side)
Latest HDMI (4K @ 120Hz) HDMI ports 1,2,3,4
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 2 (rear) / 1 (side)
RF Connection Input (Antenna/Cable) 1 (rear, RF)
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)
Headphone Out 1 (rear)
POWER
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5W
Typical Power Consumption 170W
Annual Power Consumption 313KWh/y
DIMENSIONS/WEIGHTS/UPC
TV Dimensions with Stand (WxHxD) 67.8" x 40.3" x 10.6"
TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
Stand Width 47.2"
TV Weight with Stand 79.1 lbs
TV Weight without Stand 58.9 lbs
Packaging Weight 108.7 lbs
VESA Mounting (W x H) 400 x 200
UPC 195174009321
ACCESSORIES INCLUDED
Remote Magic Remote w/ Magic Tap (NFC)
Remote Control Battery Yes (AA)
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
WARRANTY
Limited Warranty Please see Support tab for full details on the limited warranty
GENERAL
2021 Model Yes

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 77"
  • WiFi Connected: Yes

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.7 out of 5

96% of reviewers recommend this product.

5 Stars

Fantastic OLED

DRS21 10/9/2021

Such a great decision. Love it. So an amazing experience
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

OLED C1 77 INCH

Ttran015 10/9/2021

I just bought this T.V at costco and very happy with it. I currently have 3 LG OLED T.V and none with any problems. Its super clear and doesnt hurt your eyes when watching.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Great Picture

Roy65 10/6/2021

Purchased my TV about a month ago And man this is technology at its best love this tv.
Originally posted on lg.com

Yes, I recommend this product

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4 Stars

Great pic and good brightness after adjustments

Hoosier Daddy 2072 10/4/2021

Bought at Costco a couple weeks ago coming from a 2017 budget Vizio 80 4k Led E80-3. Im just now getting to be happy with the purchase. I spent the first week and a half trying to adjust the picture to brighten it up without burning out the OLED pixels. The picture was so disappointing compared to the demo vids playing at the store with the tvs set to vivid. No matter what I watched at home the image was way too dim even at night brightness set to 60. I couldnt make out the hair of characters on tv shows with everyone looking like they had a blackish blob on their head. I kept researching online how get the image brighter and finally found a number of posts on disabling all of the AI picture settings. Now I can finally appreciate the clarity and quality of the picture day or night room dimmed or not. I wish the TV had come this way by default because I was very close to returning it and grabbing a 82 Qled instead. I use a full 5.1 surround sound system so I have not even listened to the built in speakers. I do use the optical out to connect to my ancient high end processor and it sounds great. The WebOS built in apps system is pretty good and I find myself using the LG remote and apps more than my 4k streamer although there are several apps that I use as a cord cutter that are not accessible through the LG app store. I do like the dedicated streaming service buttons on the remote the ability to assign an app to one of the numbers on the number pad like a speed-dial feature we use it for the included You Tube app. I probably wont game on this system or at most a Nintendo Switch on occasion so I cant comment on any of the gaming characteristics. Bottom line I purchased a model that had the best picture hands down in the 75-82 range. I prefer to watch in a dim room but the tv is mounted in mixed use family room above the fireplace. In normal use during daylight hours it is perfectly fine whether in SDR or HDR. I did not want to face buyers remorse and fantasize about a slightly better picture if I had not bought an OLED so Im happy for now. P.S. - the mounting holes for a VESA wall mount are much lower on the unit than any other TV Id seen before so if you are purchasing this to replace a different TV than you may need to move the wall mount and other mounted speakers.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Better than the 65

Big Island D 10/3/2021

We started out with an OLED 65 model which was great until it was not. At almost 2 years old it developed burn in a problem that cannot be fixed. An issue not covered by the Allstate extended square Trade warranty either. After several months of denials and promises to fix or replace our defective tv LG shut us down. It was COSTCO who came to our rescue. They listened and while LG would not back their product COSTCO did and allowed us to get a new TV. Our new set is exceptional I hope it lasts longer than the prior one Thank you Costco
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Absolutely the best

Joe863 9/30/2021

Love the picture quality and features with this TV I have owned several plasma tvs over the years but the LG OLED is the best I have ever seen. Love it
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Amazing Picture

Doc W 9/29/2021

It should be obvious but setting up a TV with a screen this size requires multiple people that know what they are doing and how to do it. Once settings were tweaked with the very helpful LG support we began learning the many features of this smart TV. Not simple but well worthwhile. We love nature shows and have never experienced anything close to the detail and breath-taking colors this TV delivers The only regret is no back-lighting on the remote control. Using an unfamiliar remote in the dark can be very frustrating
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Very good picture

Samerus 9/27/2021

What an upgrade from my 51 Visio. The picture is almost too clear for its own good. If you are not watching 1080P HD you can see every flawed pixel. I just need to upgrade my digital video library. I add Phillips Hue HDMI box with lights for ultimate experience.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

One of the best purchases

Gus678 9/24/2021

Have had the 77 inch version for two months now. Love it The picture is amazing. Connecting to my McIntosh home theater was took minutes. Wish I would have gotten the 83 but hard to justify another $2k for 6 inches.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Perfect

Stargazer in the Desert 9/24/2021

Good price perfect picture. Needs illuminated remote
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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4 Stars

Great TV

Il4rce 9/17/2021

Picture is fantastic Clear life like and beautiful. Easy setup and instruction. Just now starting to enjoy the 4k.not very much out there in 4 k but it is getting better for viewing. Would definitely recommend this TV to anyone.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Stunning television

Delwood 9/16/2021

I recently purchased the 77 C1. They say a picture is worth a thousand words. In the case of this amazing OLED television its more like a billion words The build quality is fantastic and the picture quality is indescribably beautiful. It must be seen to be believed If you are serious about getting the best 4K television on the market look no further than LGs C1 series
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Outstanding picture and excellent sound

Bob99999 9/14/2021

Picture is unsurpassed. Sound is excellent. Remote control which includes numbers is the best I have used on a modern smart TV. Changing the source is very easy and remote can be used with many accessories after setup. Apps are available for most streaming sources--but I would really like to see LG add an app for PBS.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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4 Stars

DiKiOLEDhappy 9/8/2021

Weve had our new TV a little less than a month and are thrilled with the clarity brightness and vibrant colors. This particular TV was recommended to us by a TV tech that our insurance company sent when we had trouble with our previous TV - still under warranty. He said that the LGOLED was the product to buy for dependability and GREAT picture quality. HE WAS RIGHT. We got the 77 because our TV is our entertainment.....and fortunately we had the wall space. We would highly recommend the LGOLED to anyone. I ranked this as good rather than excellent because Im confident that LG is continually working on upgrades.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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4 Stars

Excellent picture. Poor remote app compared to Ape

TN843 8/29/2021

Bought last month and am really enjoying the picture quality. Easy set of of sound bar. Remote stopped working so we are using the LG ThinQ app. This app takes too many clicks to get to the remote control feature but is fairly intuitive. Remote times out every time my iPhone 12 sleeps so I have to close the app and re open every time I want to use remote feature.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

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5 Stars

Best TV out now

Rrgar 8/29/2021

Incredible graphics especially with my PS5. Bought a 77in and might also buy a 65in also. Love it
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Great Product

Joey Aco 8/26/2021

Lots of features. The quality is amazing. Would recommend.
Originally posted on lg.com

Yes, I recommend this product

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4 Stars

nice but has some issues

JJBB63 8/26/2021

network card take bit to connect sometimes longer than it should tv takes bit to get into focus on the initial loading. Wish the TV remote was better like LED buttons and better layout
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Amazing Picture

Papa Goat 8/24/2021

It took me almost a year before I purchased this TV. Lots of research and comparison shopping not to mention the price being high. But I finally did it. This has to be the best picture in any TV Ive ever owned. On top of that it has many features that I have not tried yet and I am glad that I made the purchase.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

I havent seen a tv put together so well

Matt1280 8/20/2021

I have about one month run time. So far so good you wont be disappointed
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Fantastic Picture

mbuerch 8/13/2021

Incredible picture - rich colors true black blacks Easy video options to remove soap opera effect. Love the magic remote
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Perfect

swbFL 8/11/2021

Did a ton of research in looking for the best oled tv for our family needs. This one knocked it out of the park. Color accuracy clear picture and all 4 inputs are 2.1 hdmi and set up any next gen gaming system.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Beautiful color

TVRoom 8/10/2021

Purchased the LG OLED one month ago just in time for the Olympics and what a beautiful two weeks it ways.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Awesome picture and easy to use

Melman8455 8/9/2021

We replaced a 48 TV and is was like night and day This is such an awesome Tv with great picture
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

All it was promised and more

Avendryl 8/7/2021

Been waiting to purchase this one for a while and finally got it. Easy setup and it is as amazing as advertised. The blacks are unreal and playing the ultra HD LG demo off YouTube was utterly jaw-dropping. 4K content is tremendous and the Home layout is nice and easily able to be organized for all the apps. Just in time for the NFL season
Originally posted on lg.com

Yes, I recommend this product

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4 Stars

The picture is second to none

Greg17055 7/27/2021

The picture on this tv is stunning. The only reason I deducted a star is there is no HBO Max app from LG. This is unacceptable.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Fantastic tv

Slotmgr1 7/24/2021

This tv is the latest and greatest and it lives up to the hype. Picture is so realistic and crisp. Watching a ball game you feel like you are therr.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Big is most certainly...BETTER

dano77vette 7/22/2021

This is the best TV we have ever had...the picture quality on the 77 inch OLED screen is incredible. We watched a CocaCola commercial in HDR and we all were immediately thirsty Setup was streamlined the magic remote is fun. We recently abandoned cable tv and have gone to all streaming services...the LG offers all the apps needed and we now are saving a bundle with little disruption in the content that we wish to see. If you have the budget...go big with LG Oled...you will not be disappointed.
Originally posted on lg.com

Yes, I recommend this product

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1 Stars

Poorly written owners manual

BillT6 7/19/2021

Owners manual is Awful there is nothing of substance. If it was not for the videos I would not have know how to adjust the picture
Originally posted on lg.com

Yes, I recommend this product

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