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55" US770H Series 4K UHD Nano IPS Pro:Centric® Smart TV for Hospitality with webOS™ 5.0, Embedded b-LAN™, Soft AP and Narrow Bezel

LG 55US770H0UA


  • Nano IPS
  • 4K UHD (3,840 x 2,160)
  • webOS™ 5.0
  • Pro:Centric® Hotel Management Solution

Quick Specs

  • Type: 50 - 59 LED-LCD TV
  • Width: 48.5"
  • Height: 28.2"
  • Depth: 2.5"
  • Energy Star Rated: No
  • Screen Size: 55"
  • Max Resolution: 4K
  • WiFi Connected: Yes

See More

More Innovative LG webOS™ 5.0

Explore the latest LG Smart TV features. Newly added Mood Display & Gallery modes enable you to utilize the TV as a customized clock and a piece of artwork which harmonizes with your space and life.


Digital Rights Management (DRM) technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content.

Soft AP

Software-enabled Access Point (Soft AP) is a "virtual" Wi-Fi feature that uses the TV as a wireless hotspot, enabling guests to connect their own devices to the Soft AP. It supports Bridge Mode, allowing administrators to manage in-room Soft AP information such as signal level, Soft AP passwords, etc.

USB Cloning

USB data cloning makes setting up multiple displays more efficient for optimal operation. Instead of setting up each display one by one, data can be copied to a USB for one display and can be sent to the other displays via USB plug-in.

IR Out

Using the interactive set-top box, this LG NanoCell TVs can be controlled with a single remote control.

Bluetooth Sound Sync

* enables users to listen to music on a mobile device through TV speakers via Bluetooth connection.


Connect a smartphone or a laptop PC to TV via a Wi-Fi Direct connection. The TV will display the device's screen, and users can share their content and memories together.

4K UHD Hospitality TV with NanoCell Display, Pro:Centric Solutions and Embedded b-LAN

US770H with NanoCell Display features UHD resolution that creates vivid details and a virtually flawless picture. And It features Pro:Centric technologies for easy management, configuration, and updates on guest room TVs via a centralized management system. It also supports Smart Share, Screen Share, Pro:Idiom® and embedded b-LAN™.

*75 inch. *All images are for illustrative purposes only.

Vivid Nano Color

NanoCell technology uses nano (approximately 1nm) particles to absorb certain wavelengths, enhancing the color of the screen while expanding the overall color gamut to provide an even more vibrant 4K Ultra HD viewing experience.

*75 inch.

Ultra-Slim Bezel Adds Sophisticated Ambiance

With its minimal Nano Bezel, this NanoCell TV is designed to blend into virtually any interior and delivers an immersive viewing experience.

*75 inch.

Pro:Centric® Direct

The hotel content management solution Pro:Centric® Direct (PCD) offers easy and simple editing tools, making it easy to perform service and IP network-based remote management. The Pro:Centric® Direct solution enables users to easily edit their interface by providing a customized interface and efficiently manages TVs in the rooms. The current PCD version provides IoT-based in-room control as well as a voice control function through LG Natural Language Processing (NLP). These IoT and voice-related functions will be your starting point to prepare for the hotel rooms of the next generation through artificial intelligence.

*Some devices may have limited compatibility with the IoT and Voice Control function.


  • Nano IPS
  • 4K UHD (3,840 x 2,160)
  • webOS™ 5.0
  • Pro:Centric® Hotel Management Solution
  • WiFi/Bluetooth Sound Sync
  • Embedded b-LAN™
Diagonal Size 55"
Resolution 3,840 x 2,160 (UHD)
Backlight Unit Type Edge
Display Type Nano IPS
Brightness 400nits
Dynamic Contrast Ratio 1,000,000:1
Refresh Rate 60 Hz
Response Time (G to G) 8 ms
Life Span 30,000 hours
HDR_HDR 10 Pro Yes
UHD Contents Streaming Support USB/IP/HDMI/RF
Tru 4K Upscaler Yes
Digital (Terrestrial, Cable, Satellite) ATSC (Clear QAM)
MPEG-2 / MPEG-4 H.264 Decoding Yes
Closed Caption Yes
Speaker (Sound Output) 10 W + 10 W
Speaker System 2.0 ch
AI Sound Yes
One Touch Sound Tuning Yes
LG Sound Sync Optical/Bluetooth Wireless
Pro:Centric Data Streaming (IP & RF) Yes
Pro:Centric IP Return Path Yes
Multicast / Unicast ready Yes/Yes
Pro:Centric webRTC (Real Time Communication) Yes with Java script
Pro:Centric Direct (HTML) Yes
Pro:Centric Application (Java) Yes
Quick Menu Version 4.0
Pro:Idiom DRM (S/W, Mobile, Lite) Yes
Gallery Mode Yes
Web Browser Yes
CP App Yes
Magic Motion Remote (MMR) Compatibility Yes
SW Clock (World Clock / Alarm) Yes
Soft AP Yes
Wi-Fi Yes
Screen Share (Miracast / WiDi) Yes
Smart Share (DLNA) Yes
LG Connect (LG TV Plus App) Yes
Dial Yes
Beacon Yes
Bluetooth Sound Sync Yes
Mobile Connection Overlay Yes
First Use Wizard Yes
USB Data Cloning Yes
Wake on RF Yes
Diagnostics (IP Remote) Yes
SI Compatible Yes (MPI, RS-232C)
Simplink (HDMI-CEC) plus CEC-HTNG Yes (1.4)
IR Out Yes (MPI, RS-232C)
Multi-code IR Yes
Installer Menu Yes
Welcome Screen (Boot Logo) Yes
Insert Image Yes
One Channel Map (LCM) Yes
Instant On Yes
V-Lan Tag Yes
RJP (Remote Jack Pack) Compatibility HDMI (CEC)
Auto Off / Sleep Timer Yes/Yes
Embedded b-LAN Yes
HDMI In 3 (2.0)
USB In 2 (2.0)
Antenna / Cable In (RF) 1 (Dual b-LAN)
Optical Digital Audio Out 1
RS-232C (Control & Service) D-Sub 9 pin
RJ45 2 Ethernet, Aux
External Speaker Out 3.5mm Stereo Jack
TV Link Configuration (for b-LAN) 3.5mm Stereo Jack
MPI Port (RJ12) 1
Service Only 3.5mm Stereo Jack
Stand Type 1 Pole Swivel Stand
Front Color Dark Meteo Titan (Nano Bezel) (Cinema Screen)
VESA Compatible 300 x 300
Lock Down Plate Yes
Weight without Stand 37.9 lbs/17.2kg
Weight with Stand 45.0 lbs/20.4kg
Shipping Weight 56.4 lbs/25.6kg
Dimensions without Stand (W x H x D) 48.5" x 28.2" x 2.5"/1,232 x 716 x 63.6 mm
Dimensions with Stand (W x H x D) 48.5" x 30.4" x 11.9"/1,232 x 773 x 303 mm
Shipping Dimensions (W x H x D) 53.5" x 33.9" x 8.1"/1,360 x 860 x 207 mm
Bezel Width (L / R / T / B): On Bezel 11.1 / 11.1 / 11.1 / 19.8 mm
Bezel Width (L / R / T / B): Off Bezel 4.8 / 4.8 / 4.8 / 16.6 mm
Max Power Consumption 156 W
Typical Power Consumption 131 W
Standby Power Consumption Less than 0.5W
Standards UL
EMC Certification FCC
Warranty Two-Year Limited Warranty
Remote type S-Con/MMR (Optional)
Power Cable 1.8m, Angle Type

Quick Specs

  • Appearance

  • Type: 50 - 59 LED-LCD TV

  • Dimensions

  • Width: 48.5"
  • Height: 28.2"
  • Depth: 2.5"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 55"

  • Panel

  • Max Resolution: 4K
  • WiFi Connected: Yes

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.